Eat Your Favourites
Still Lose Weight
Your Week Is Planned and Calorie Counted
Track Your Calories in Seconds
Built by an ISSA-certified nutrition coach
No credit card required
Scan Barcode119 Calories
Built by an ISSA-certified nutrition coach
No credit card required
FlexiDiet builds a weekly meal plan around food your family already eats, totals the grocery list, portions every meal per person, and reuses leftovers automatically. Live supermarket prices, refreshed daily.
No other meal-planning app does all four.
Why I built this
A note from Brad, FlexiDiet founder
I was a nutrition coach handing out meal plans. They'd work for about a month. Then clients got bored, came back, and asked for a new one. And another after that. A meal plan is a one-time fix for a problem that never stops.
So I built the thing that ends the cycle. A plan that rebuilds itself every week with food you actually want to eat, adjusts for your household, and never goes stale. Every algorithm, every household-portion calculation, every leftover decision: that's all me. 18 months of development to build the version that finally works.
Read the full story
Second Place Natural Bodybuilder Eating Burgers
In 2017 I stepped on stage at my first NZIFBB natural bodybuilding competition after eating McDonald's and lasagna in the lead-up. I came second. Calories and macros did the work, not clean eating.
ISSA Specialist in Fitness Nutrition. NZQA recognised Certificate of Personal Training (Level 4).
How It Works
Set Your Goals
Tell us what you actually eat: goals, lifestyle, allergies, dislikes.
Get Your Plan
We do the math. A week of meals you'll actually eat, with the grocery list ready to go.
Tick What You Ate
Tap Eaten on a planned meal and your whole day adds itself up.
Scan It. Snap It. Tap It.
Keep Your Coffee and Wine
Most diets take the flat white and the Friday drinks off you first. FlexiDiet counts them instead. Build your coffee or shake once and tomorrow it's one tap.
Flat White86 Calories
Less Waste. Smarter Shopping.
Lower Bill.
FlexiDiet was never sold as a money saver. But once the plan, the list, and the leftovers all line up, the bleeding stops.
Learn Which Recipes Are Hitting You In The Wallet!
You don’t know which recipes are the expensive ones. Some weeks the bill spikes for no obvious reason and you can’t tell which dinner did it.
Every recipe priced live, sortable highest to lowest cost per serve. Swap a $9 dinner for a $4 one in two taps. Same macros, half the cost. The expensive meals stop hiding.
Real Prices, Refreshed Daily
The cost-per-serve number you saw three months ago isn’t real anymore. Eggs are up $2. Mince has doubled. You only find out at the checkout.
Prices sync from your supermarket every day. The number on each recipe is what you’ll actually pay this week, not what someone calculated in 2023.
Leftovers Planned In, Waste Planned Out
Half a roast Tuesday. Two-thirds of a salad Thursday. By Sunday you bin it all. $40 of food in the bin. Again.
The plan reuses last night’s dinner in this week’s lunch. Automatically. Less cooking, less spend, no waste.
Walk In, Walk Out
Aisle 5, texting home: "do we have garlic?" No reply. You buy it anyway, forget the cream, and you’re back on Wednesday for one thing. You leave with $30 of snacks you never planned.
Every ingredient for the week on one list, totalled across all 7 days and sorted by aisle. Walk in, grab what’s on it, walk out. No midweek dash for the thing you forgot.
FlexiDiet Tracks Your Pantry Stock Levels
You bought rice Monday. And again Friday because you forgot. You’ve bought olive oil three times this year because it’s always "almost out".
Pantry usage is projected per ingredient from your meal plan, and the grocery list auto-ticks based on what you already have. Every ingredient is calculated and measured to work out how long each purchase will last. You won’t even have to think about what is in the pantry going forward.
Perfect for Families
Perfect for Families
Cook Once, Feed Everyone:
Our smart leftover planning means you can cook dinner once and have lunch sorted for the next day.
Partner Syncing:
Connect with your partner to share dinners and coordinate meal planning seamlessly.
Household Portions:
Automatically calculate serving sizes for your entire household, including kids and adults.
Real Member Feedback
“Still Have the Foods I Enjoy”
“I love using it. Dieting feels so easy with FlexiDiet. You can literally have confidence in what you're eating and know what you can still eat to hit your targets. I'm definitely losing weight and don't feel like I'm dieting. I still get to have the foods I enjoy.”
Start Free. Upgrade When You're Ready.
FlexiBasic
The essentials to get started
- Generate ONE new meal plan per month
- Access public recipes
- Basic grocery list
- Barcode Scanning
- Track daily adherence
- 1 saved meal plan
- 2 recipe swaps per month
FlexiPro
Advanced features & full flexibility
- Unlimited meal plans & smart generation
- Unlimited recipe swaps
- Photo Logging
- AI Nutritionist chat & smart advisor
- Recipe import from URL, photo & PDF
- Priced grocery list with store prices
- Pantry photo scan & label scanner
FlexiPro Couples
Full access for you and your partner
- Everything in FlexiPro included
- Full access for 2 separate accounts
- Shared dinner & leftover meal planning
- Separate personal calorie & macro targets
- Syncs grocery list across both partners
- Photo Logging & AI Nutritionist for both
- One single shared subscription
No credit card to start. Cancel anytime.
Compare All PlansPick Any Meal.
We'll Do The Math.
Eat the lasagna. It's already calorie counted.
No credit card required
FAQ
Do I have to count calories?+
Not by hand. FlexiDiet builds your week around your calorie and macro targets. Tick Eaten on a planned meal and it's counted. Ate something off-plan? Scan the barcode and it's logged.
How is this different from MyFitnessPal or Cronometer?+
Logging doesn't need to be tedious. Those apps start you on an empty diary and make you search for every bite. FlexiDiet plans the week first, so a planned meal is one tap and anything else is a barcode scan. Scanning is free.
Can I eat the foods I love and still hit my goals?+
Yes. If a meal fits your calories and macros, it counts, whether it's lasagna, a burger or a salad. Brad came second at a natural bodybuilding competition eating McDonald's and lasagna.
What if my family doesn't all eat the same way?+
That's exactly what FlexiDiet was built for. One dinner, automatically portioned per person. Kids get kid-sized servings, your partner gets theirs, you get yours dialled to your macros. Same lasagna, different plates.
Does FlexiDiet use AI to generate meal plans?+
No. Your meal plans are never generated by AI. FlexiDiet was designed by a former nutrition coach and bodybuilder and builds every plan from carefully selected formulas. It links each recipe to real ingredients in your local supermarket and makes sure you get enough calories, carbs, protein, fat and fibre for a balanced diet. When it comes to building what you eat every day, we trust proven nutrition formulas, not unreliable AI guesswork.
What if I'm vegetarian, gluten-free, or have allergies?+
All catered for. Tell us during setup and FlexiDiet only builds meals that fit. Diets: Vegetarian, Vegan, Pescatarian, Keto, Carnivore and Fasting. Allergies: dairy free, gluten free, nut free, egg free, shellfish free and soy free.
Is FlexiDiet really free?+
Yes. FlexiBasic is free, with no credit card. FlexiPro adds more, and the Pricing page shows exactly what.
See PricingWhat happens to my personal data?+
We do not sell your personal information. We only use it to run and improve FlexiDiet. Our Privacy Policy sets out exactly what we collect and why.
Read the Privacy PolicyReady to skip the tedious tracking?
No credit card required